Storeus set out to become one of the UAE’s most trusted online marketplaces connecting consumers to thousands of products and services while helping businesses(sellers) expand their digital reach. The vision was clear: create a seamless and scalable shopping experience that saves time, builds trust, and drives growth for both buyers and sellers.
Storeus was at the earliest stage of defining its marketplace vision. The goal was ambitious to launch a competitive e-commerce online marketplace platform for the UAE market but the product direction, user data, and design strategy were still undefined. The stakeholders wanted to move fast toward development, inspired by leading regional players, but the existing backend infrastructure lacked the flexibility to support similar advanced features and personalization capabilities.
The real challenge lay in designing a scalable and intuitive user experience within these constraints one that would:
This required translating a high-level business vision into a clear product structure, intuitive user journeys, and a cohesive design system all while maintaining momentum toward launch.
To bring Storeus to life, I focused on creating a seamless experience that balanced user needs with business goals. I streamlined navigation and product discovery to reduce friction for shoppers. Using a Lean UX approach, I prioritized fast iterations leveraging competitive insights and stakeholder inputs to define user flows and interface patterns. The result was a cohesive web and mobile experience that delivered trust, simplicity, and performance within the technical limits of the platform.
What I delivered:
A focused, outcome-driven process tailored to build and launch a scalable marketplace platform.
A consistent design system was developed to ensure visual harmony across the Storeus website and app. It defined typography, colors, components, and interaction patterns to maintain a unified brand experience.
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Building on the success of the website, the Storeus mobile app was designed to extend the marketplace experience into a more personalized and accessible format. The focus was on optimizing navigation patterns for mobile behavior, streamlining product discovery, and reducing checkout friction. Every interaction was refined to support user goals quickly turning convenience and trust into key drivers of engagement and daily use.
The Storeus marketplace launched successfully with a responsive website followed by a mobile app, achieving measurable improvements across key user and business metrics.
The results revealed:
This project demonstrated the value of lean design execution, strategic UX thinking, and cross-functional collaboration in building scalable digital marketplaces.
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