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Sohail Awan
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Sohail Awan

Strategic UX/UI design for digital products that need better clarity, engagement, and conversion outcomes.

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SENIOR UX/UI CONSULTANT & DESIGN PARTNER

I make complex software simple, intuitive, and ready to ship.

Explore Work

Trusted by industry leaders and startups:

Storeus
Feranchesco
Mutawafiq
Hitachi
Awok
PCS
Storeus
Feranchesco
Mutawafiq
Hitachi
Awok
PCS
Storeus
Feranchesco
Mutawafiq
Hitachi
Awok
PCS
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Featured Work

Selected Cases

Every project pairs product strategy with precise interface execution for measurable outcomes.

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Designing Automotive Marketplace MVP for the UAE preview
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Designing Automotive Marketplace MVP for the UAE

  • Automotive
  • Android and iOS
Storeus E-commerce Marketplace preview
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Storeus E-commerce Marketplace

  • E-commerce Marketplace
  • Web and Mobile App
Mobile App Design for Luxury Brand Platform preview
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Mobile App Design for Luxury Brand Platform

  • E-commerce
  • Android and iOS
View all→

Services

What I do

Product Design & UX/UI

Product Design and UX/UI

I design clear, intuitive web and mobile experiences that users love and engineering teams can build quickly. From early concepts to polished interfaces, I focus on simplicity without losing functionality.

  • UX/UI Design
  • Mobile App Redesign
  • SaaS
  • Website Redesign
  • MVP Design
  • Figma

UX Audits & Conversion Optimization

UX Audits and Conversion Optimization

I review existing products, uncover hidden friction, and deliver prioritized improvements that measurably increase conversion and user satisfaction. Ideal when you need fast, data-backed results.

  • UX/UI Audits
  • Conversion Optimization
  • Usability Testing
  • Data-Driven Design
  • Google Analytics

Design Systems & Scalable Architecture

Design Systems and Scalable Architecture

I build reusable design systems and scalable UX architecture that keep your product consistent as it grows, while making handoff to developers fast and painless.

  • Design Systems
  • Scalable UX Architecture
  • Component Libraries
  • Developer Handoff

FAQ

I specialize in SaaS products, marketplaces, and complex web/mobile applications, especially where workflows, data, or user journeys need to be simplified.

Yes. I handle the full design process from discovery, user flows, and wireframes to high-fidelity UI and design systems.

Both. I help early-stage startups design MVPs from scratch and also support product teams in improving and scaling existing products.

Yes. I’ve worked closely with product managers, engineers, and stakeholders to deliver end-to-end product experiences.

I focus on understanding the problem first, aligning on goals, users, and constraints, then move into structured flows, prototyping, and validation. The process is flexible, ensuring the right level of depth for each stage of the product.

Both. I partner with teams for targeted UX consulting (audits, AI-accelerated MVPs, design systems) and am open to senior-level full-time product design leadership roles.

Ready to scale?

Let’s turn your complex product requirements into a seamless user experience.

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